A website needs to be Search Engine Optimized to be competitive
If you want more visitors to your website, you need to work with search engine optimization (SEO). Your website also needs to have clear content as well as loading fast.
If you choose to hire me as a consultant, I can also do more than write the texts that are requested by your company. I can do an SEO analysis where I dive deep into the industry and the products and find what potential customers are searching for on Google. Really good SEO texts end up high on Google and other search engines because it answers customers’ questions and solves their problems.
To be successful online you need a good website, a digital strategy, social media accounts, events, or something to create a buzz around your products or services.
When you hire me for your SEO you get:
- Deliveries that give results
- Researched and strategically substantiated content
- Target group adaptation
- Transparency and fast communication
Some common terminology in SEO
A crawler (spider) is a search engine’s way of fine-tuning the internet in search of content to index. Crawlers, for example, follow links to find as many web pages as possible.
Sitemaps an XML file that collects the pages of a particular website. It is important to have a sitemap and keep track of it that is accurate and current.
SEM means search engine marketing. This type of marketing is all about buying sites on search engines. The most common platform for SEM is Google AdWords. It is important not to confuse SEM with SEO, which is about sites on search engines that you do not pay for.
SEO stands for search engine optimization. It’s about giving a website and/or a web page the best possible conditions to end up high on Google. SEO is about many different factors that interact, but the most important thing is to create high-quality content.
SERP stands for search engine results pages. A SERP is exactly what it sounds like; the page on a search engine where you see the search results for the search term you searched for.