There are many ways to move your digital marketing forward, and of course, there are both pros and cons to consultants, agencies, or employees working in-house. Sometimes there is a reluctance to let outsiders into the company and in addition, consultants may feel less present than the employees. However, this is certainly not the case with all consultants.
The advantage of hiring a marketing consultant is that you get a fresh look at your marketing. An outside consultant has not previously been involved in designing anything, and can also more easily come up with criticism and suggestions for changes. For this reason, you have a lot to gain from hiring a consultant both to create and evaluate your content.